Every website owner needs to keep track of their site’s performance. The best way to do this is by using web analytics tools. These tools provide you with valuable data that can help improve your website, increase conversions and boost sales. Here are our top 10 picks for the best website analytics tools:
Google Analytics
Google Analytics is a free tool that you can use to track and analyze your website’s traffic. It’s the most popular website analytics tool, with more than 100 million websites using it worldwide.
Google Analytics gives you data on how people are using your site: which pages they visit, where they came from (search engines or social media), how long they stay on each page, etc.? You can also set up goals so that when someone performs an action (like clicking an ad), Google tracks that action as part of a conversion goal. For example, if someone clicks an email signup button on your site and then signs up for emails later in the process–that counts as a conversion!
Matomo (an open source alternative to Google Analytics)
Matomo is an open source alternative to Google Analytics. It offers a free version and a paid version. The free version is great for non-commercial websites, but it doesn’t have all the features of the paid version.
If you’re looking for an alternative to Google Analytics, Matomo is worth checking out!
Mixpanel
Mixpanel is a user analytics tool that helps you understand how people use your website. It provides real-time data on pageviews, events and mobile app activity. Mixpanel has many features including event tracking, A/B testing and cohort analysis.
Mixpanel is not just for websites; it also works with mobile apps for iOS or Android devices
Mixpanel’s interface is easy to navigate and provides detailed information about your users’ behavior on the web or in an app
Hotjar
Hotjar is a website analytics tool that provides heat maps, user recordings and form analytics. With Hotjar you can see how users interact with your site, get insights into their behavior and better understand what they want from you.
Hotjar offers two plans: free and premium. The free plan includes unlimited visitor recordings, heatmaps and conversion funnels for up to 100K visits per month (or 1 million pageviews). If your website has more traffic than this then the paid version may be worth considering as it offers additional features such as custom dashboards & advanced segmentation tools among others
Clicky
Clicky is a real-time analytics tool that can be used to track and monitor web traffic. It’s easy to use, and it’s also good for tracking conversions on your website.
Clicky has been around since 2009, so they have experience with web analytics. Their tool offers basic functionality at no cost, but there are paid plans available if you need more advanced features such as heatmaps or conversion tracking
Heap Analytics
Heap Analytics is a powerful tool that helps you understand your users and their behavior. It’s easy to install and use, so you can get started in minutes. Heap has a beautiful user interface that makes it simple to see how people are using your site or application, where they are dropping off, which features they love most–and more!
FullStory
FullStory is a full-stack session replay tool. It can be used to record user session activity, replay those sessions and analyze the results in real time. FullStory can also be used for UX analysis or customer support issues.
In addition to providing insights into how visitors use your site, FullStory also provides insight into what they do after they leave your site: Did they purchase something? Did they sign up for an email newsletter?
Sentry.io
Sentry.io is a powerful error tracking tool that helps you to find and fix errors in your web apps. It can be used with any programming language, and it has a free plan for small teams of up to 5 users. The paid plans start at $9/month for small businesses (1-50 employees) or $29/month for larger companies (over 50 employees).
Sentry will automatically detect crashes, slow performance issues and other problems with your application so that you can fix them before they affect users’ experiences with your product or service. You’ll also get access to a detailed timeline of every user session so that you can understand what happened during each interaction between them and the site or app–this information is crucial when trying to identify where the problem lies within an application’s codebase
Search Console (Google Search Console)
Google Search Console is a free web analytics service offered by Google. It’s a great tool for finding out where your website ranks in search results and understanding how much traffic it’s getting.
Google Search Console also provides insights into your website’s traffic, including:
- The number of visitors coming from Google searches (or “organic” traffic)
- How many visitors are clicking on links within the search results that lead to landing pages on your site (or “paid” clicks)
Piwik Analytics (an open source alternative to Google Analytics)
Piwik is an open source alternative to Google Analytics, and it’s free. It also requires a license to run on your website.
Piwik is a PHP-based web analytics application that you can install on your own server or host with a third party provider like HostGator or Bluehost. It has many features that are not available in Google Analytics, including:
- Detailed visitor information (including location)
- Visitor flow chart of how users move through pages on your site
- Heatmaps showing where visitors click or hover over content
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Conclusion
In conclusion, we can say that Google Analytics is the best analytics tool for your website. It’s free and easy to use and there are plenty of other options if you want something more advanced or customized.
