What's Difference between Organic vs. Inorganic SEO
It’s time to get meta! Search engine optimization, or SEO, is the process of getting your website to appear at the top of search engine results pages. The two main types of SEO are organic and inorganic. Organic Search Engine Optimization (SEO) involves building up your site’s content and using keywords to increase your listing’s visibility on search engine result pages. Inorganic Search Engine Optimization (SEO), also known as paid search or Pay-Per-Click (PPC), involves paying for advertising to get a higher ranking on search engines.
Organic SEO
Organic SEO is the process of improving a website’s visibility in search engine results pages (SERPs) by creating quality content and optimizing it for search engines. Organic SEO follows a natural process that is free, unlike Inorganic SEO, which involves purchasing links.
Organic SEO is a long-term strategy to rank higher on Google and other search engines. It takes time to see any improvements in organic rankings, but once implemented correctly, organic SEO can be an effective way to get traffic from Google searches.
Inorganic SEO (PPC)
Inorganic SEO (PPC) is a type of paid advertising that occurs in the sponsored links of search engine results pages (SERPs). This model is also known as “Pay-Per-Click” or “Pay for Click.”
This is an excellent choice for businesses looking to reach new customers, but don’t have time or money to dedicate to organic SEO. Inorganic SEO allows you to control your budget and target specific keywords. You can also turn off ads if they aren’t working. If you’re worried about costs, keep in mind that many PPC ad platforms allow you to set daily budgets, so if you don’t reach your goal on any given day, the rest will carry over into the next day!
The Benefits of Organic SEO
Organic SEO offers a number of major benefits over inorganic strategies. These include:
Long-term growth. Organic strategies are more sustainable and can be used to grow your brand for years, if not decades, to come. It’s hard to see this happening with other types of SEO because they tend to be less targeted and less customizable than organic strategies. The best part? Your customers will find you organically—meaning they’ll never stop coming!
Cost efficiency. Inorganic SEO is often very expensive; however, organic SEO is much less costly in the long run because its return on investment (ROI) comes from highly targeted traffic that responds favorably when provided with the right content or product information targeted toward their needs—therefore driving brand loyalty over time rather than just once per month when someone clicks through an ad online or clicks something else within the same website as where they found their initial interest in what we’re offering up front.”
Best Practices & techniques used in Organic SEO includes; Website Onsite Optimization, keyword manipulation, Meta tags, Backlinking and Link Building to increase your website link popularity as well as writing content relevant to your business so your potential clients can find you online.
- Pros: Long-term results, Inexpensive, Attracts a majority of search traffic
- Cons: Takes longer to see positive effects, Can be complicated, Unpredictable results, Time Consuming
The Benefits of Using Inorganic SEO
Inorganic SEO by contrast does not include natural placements, rather it refers to a paid service that provides results in very short times. Through Inorganic SEO, you get immediate result as because it is paid service. It is very easy to understand and get targeted traffic. This might not applicable for all kind of businesses as the ultimate goal for Inorganic SEO is a better ROI as it’s a paid service.
Non-organic SEO may yield quicker results and bump up your initial ranking and placement, but the effects are generally less effective in the long run when compared to organic SEO. Most popular in Inorganic SEO includes Pay-Per-Click (PPC) like Google AdWords, Bing AdWords and other Paid Advertising Services online.
- Pros: Quick, Ideal for customer targeting, Great for brand awareness
- Cons: Can be expensive, Requires constant fine-tuning, Ranking can plummet if you stop
What is right for your business? Organic or Inorganic SEO?
There are many other differences between organic and inorganic SEO, but we’ve covered enough to show that the benefits of organic SEO far outweigh those of inorganic in the long-term.
It is a more natural approach with better long-term results, while paying for clicks may be more beneficial in the short term, it will lead to fewer conversions over time and the traffic will stop the moment you discontinue your ppc campaigns.
So it is important to have a short term and a long term strategy for your companies SEO needs.
