How to Find Blog Topics That Improve SEO
Content marketing is an important part of any digital marketing strategy. It helps you get your message across to your target audience, which can lead to more customers and better conversions. But, how do you know if your content is really working?
At CloudKrest Marketing, we help our clients figure out what questions their target audience is asking by conducting research for blog topics that improve SEO. We do this by determining keywords that are relevant to their buyers. We look at their buyers’ questions and how our clients’ products or services solve their buyers’ problems to figure out the keywords their buyers are searching for online.
The first step is to determine your keywords for your blog idea.
- Determine the keywords that your buyers are searching for
- Determine the keywords that your competitors are using in their SEO
- Determine the keywords that your buyers are using in their SEO
- For example: "buy new laptop" or "best used cars under $10 000" or "how to make money blogging".
Now that you've got some keywords, it's time to use them.
- Use your keyword in your blog title. This will help search engines find and rank your blog for that particular topic. You want to use the most important keyword at the beginning of the title so it appears first in search results (this is called "keyword stuffing," which we don't recommend). For example: "SEO Tips for Blogs."
- Use your keyword in your blog body text (the actual words of the post). Search engines will also pick up on this and know what kind of content is on each page, which helps them determine whether or not it should be shown first in search results as well. For example: "How To Find The Best Blog Topics That Improve SEO."
- Use your keyword in URLs because they tell Google what kind of content there is on a page! This makes sense considering how important URLs are when it comes to SEO; if you want people to visit one page over another because they're more relevant based on their query terms, then make sure that URL says something about its subject matter—not just something generic like 'http://www' which doesn't really say anything about what goes inside."
The next step to improving SEO is incorporating long-tail keywords into your content.
Long-tail keywords are more specific and easier to rank for than broad keywords, which can only be used in the title or URL of your blog post. Using long-tail keywords will also improve your buyer's experience. Long-tails are more relevant to their needs and problems, making it easier for them to find what they're looking for when they do a Google search for that topic.
Once you've written your article, it's time to spruce up the headline. A well-crafted topic headline can help drive a reader's attention and help them decide if they want to read more.
Your goal is to make sure that each of these elements contains one or more of your target keywords:
- The article title itself
- Headings within the article (subheadings)
- First paragraph (preferably first sentence)
- Last paragraph (preferably last sentence)
Make sure that your keywords are unique to this post - don't use them anywhere else on your site! This way, search engines will know exactly what type of content you're sharing when users search for those terms.
Starting with a keyword that has higher search volume numbers can lead to high-quality leads and higher traffic
If you want people to find your blog, it is essential to have a topic that ranks well in search engines. A high-quality keyword will help you get more traffic and leads.
This can be done by finding a keyword that has higher search volume numbers, meaning it is searched for often by readers looking for the information contained within your blog.
